Watching my  modest investments dissipate is a sure sign of a recession. Another sign is  being continuously harassed by telemarketing calls from vendors with “recession  proof” offerings. This has now reached such a fever pitch that, if these vendors  are to be believed, they must be delighting in the economic downturn! For me,  it’s a case of hear the word recession and tune out. So note self: make sure  Netezza doesn’t jump on the recession bandwagon.

As  Netezza’s “spin doctor in  chief”, I have the task of fathoming out a good recession story of our own.  Fortunately, the answer is pretty straightforward: just continue to do what  we’ve always done (“yuk” I hear you scream as you reach for a  bucket).

In times of  economic strife, corporate executives batten down the hatches and get back to  basics—they watch expenses and kill strategic programs that have only long term  value, they focus on quality and execute tactically on programs with a rapid ROI  and immediate results. And when they’re not doing this, they look for market  openings where they can step-in and make a killing.

Data warehouse  appliances provide a quick and easy solution to a business problem without  all the fuss that we’ve come so accustomed to in IT projects. Of Netezza’s hundreds of customers, we are proud  to rank among their number some very successful EDW implementations, but a great  number of enzees deploy Netezza to solve pressing business problems and then  grow from there increasing business value (and IT credibility) at each step of the  way.

So whether  it’s dealing with huge amounts of data in revenue  assurance, doing deep-dive analytics in fraud  detection or just sorting out SLA  breaches in business intelligence… Netezza data warehouse appliances go in  easily, are quick to deploy, perform blisteringly fast and are as cheap as chips  are about as recession proof as you can get.

So, note to  self: don’t mess with something that’s working.