Batten Down the Hatches

communityadmin@netezza.com — Mon, 12 Jan 2009 02:20:09 GMT

Watching my modest investments dissipate is a sure sign of a recession. Another sign is being continuously harassed by telemarketing calls from vendors with “recession proof” offerings. This has now reached such a fever pitch that, if these vendors are to be believed, they must be delighting in the economic downturn! For me, it’s a case of hear the word recession and tune out. So note self: make sure Netezza doesn’t jump on the recession bandwagon.

As Netezza’s “spin doctor in chief”, I have the task of fathoming out a good recession story of our own. Fortunately, the answer is pretty straightforward: just continue to do what we’ve always done (“yuk” I hear you scream as you reach for a bucket).

In times of economic strife, corporate executives batten down the hatches and get back to basics—they watch expenses and kill strategic programs that have only long term value, they focus on quality and execute tactically on programs with a rapid ROI and immediate results. And when they’re not doing this, they look for market openings where they can step-in and make a killing.

Data warehouse appliances provide a quick and easy solution to a business problem without all the fuss that we’ve come so accustomed to in IT projects. Of Netezza’s hundreds of customers, we are proud to rank among their number some very successful EDW implementations, but a great number of enzees deploy Netezza to solve pressing business problems and then grow from there increasing business value (and IT credibility) at each step of the way.

So whether it’s dealing with huge amounts of data in revenue assurance, doing deep-dive analytics in fraud detection or just sorting out SLA breaches in business intelligence… Netezza data warehouse appliances go in easily, are quick to deploy, perform blisteringly fast and are as cheap as chips are about as recession proof as you can get.

So, note to self: don’t mess with something that’s working.

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Batten Down the Hatches